Predicting intention to adopt omnichannel retailing of SMEs in Indonesia using UTAUT : the moderating role of personal innovativeness
Alvin Erzal Syahreza, Wahdiyat Moko, Mintarti Rahayu
| Year of publication: |
2023
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|---|---|
| Authors: | Syahreza, Alvin Erzal ; Moko, Wahdiyat ; Rahayu, Mintarti |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 5, p. 30-41
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| Subject: | UTAUT | Behavioral Intention | Digital Innovations | KMU | SME | Indonesien | Indonesia | Innovationsakzeptanz | Innovation adoption | Innovation | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Innovationsmanagement | Innovation management | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i5.2789 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326146