Predicting market orientation through internal market orientation as culture and behaviour : an empirical application in Spanish hotels
Carmen Domínguez-Falcón, Josefa D. Martín-Santana and Petra De Saá-Pérez
| Year of publication: |
Feburary 2017
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|---|---|
| Authors: | Domínguez-Falcón, Carmen ; Martín-Santana, Josefa D. ; De Saá-Pérez, Petra |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 37.2017, 3/4, p. 229-255
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| Subject: | Internal market orientation | market orientation | affective commitment | job satisfaction | Marketingmanagement | Marketing management | Spanien | Spain | Arbeitszufriedenheit | Job satisfaction | Hotellerie | Hotel industry | Internationales Marketing | International marketing | Personalmarketing | HR marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2017.1309391 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011863161