Predicting memory for components of TV commercials from EEG
Year of publication: |
1990
|
---|---|
Authors: | Rothschild, Michael |
Other Persons: | Hyun, Yong J. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1990, 4, p. 472-478
|
Subject: | Hörfunkwerbung | Radio advertising | Fernsehen | Television | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Prognose | Forecast |
-
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E., (1987)
-
Tauchnitz, Jürgen, (1990)
-
Aktuelle Befunde der Medienforschung
Brosius, Hans-Bernd, (1996)
- More ...
-
Financing as a Marketing Strategy
Seog, S. Hun, (2009)
-
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu, (2017)
-
Financing as a marketing strategy
Seog, S. Hun, (2009)
- More ...