Predicting New Customers' Risk Type in the Credit Card Market
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhao, Yi ; Zhao, Ying ; Song, Inseong |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 4, p. 506-517
|