Predicting new product adoption using Bayesian truth serum
Patrick J. Howie; Ying Wang; Joanne Tsai
| Year of publication: |
2011
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|---|---|
| Authors: | Howie, Patrick J. ; Wang, Ying ; Tsai, Joanne |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 11.2011, 1, p. 6-16
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| Subject: | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Prognoseverfahren | Forecasting model | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235950