Predicting new product sales : the post-launch performance of 215 innovators
Alfred Kleinknecht and Gerben van der Panne
| Year of publication: |
2012
|
|---|---|
| Authors: | Kleinknecht, Alfred Herrmann ; Panne, Gerben van der |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 16.2012, 2, p. 1-14
|
| Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Kundenservice | Customer service | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552515