Predicting online product sales, via online reviews, sentiments, and promotion strategies : a big data architecture and neural network approach
Alain Yee Loong Chong and Boying Li (Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, China), Eric W.T. Ngai (Management and Marketing Department, The Hong Kong Polytechnic University, Hong Kong, China), Eugene Ch'ng (Big Data and Visual Analytics Lab, University of Nottingham Ningbo China, Ningbo, China) and Filbert Lee (International Studies Department, University of Nottingham Ningbo China, Ningbo, China)
| Year of publication: |
2016
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|---|---|
| Authors: | Chong, Alain Yee Loong ; Li, Boying ; Ngai, Eric W. T. ; Lee, Filbert |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 36.2016, 4, p. 358-383
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| Subject: | Big data | Neural network | Online reviews | Product demands | Valence | Promotional marketing | Online marketplace | Online-Handel | Online retailing | Big Data | Online-Marketing | Internet marketing | Neuronale Netze | Neural networks | Virales Marketing | Viral marketing | Data Mining | Data mining | Social Web | Social web | Verkaufsförderung | Sales promotion | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOPM-03-2015-0151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565365