Predicting purchase behavior of website audiences
Saar Kagan, Ron Bekkerman
| Year of publication: |
2018
|
|---|---|
| Authors: | Kagan, Saar ; Bekkerman, Ron |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 4, p. 510-539
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| Subject: | Online targeting | online profiling | panel profiling | privacy preservation | behavioral targeting | online advertising | online behavior | online purchasing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Website | Electronic Commerce | E-commerce | Datenschutz | Data protection | Social Web | Social web | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2018.1485084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011932670