Predicting season ticket holder loyalty using geographical information
Dominik Schreyer, Sascha L. Schmidt and Benno Torgler
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Schreyer, Dominik ; Schmidt, Sascha L. ; Torgler, Benno |
| Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 25.2018, 4, p. 272-277
|
| Subject: | Attendance | behavioural loyalty | demand | football | no-show behaviour | season ticket holders | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Saisonale Schwankungen | Seasonal variations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13504851.2017.1316822 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854462