Predicting stages in omnichannel path to purchase : a deep learning model
Chenshuo Sun, Panagiotis Adamopoulos, Anindya Ghose, Xueming Luo
| Year of publication: |
2022
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|---|---|
| Authors: | Sun, Chenshuo ; Adamopoulos, Panagiotis ; Ghose, Anindya ; Luo, Xueming |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 2, p. 429-445
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| Subject: | data value | deep learning | omnichannel marketing | purchase journey prediction | Prognoseverfahren | Forecasting model | Künstliche Intelligenz | Artificial intelligence | Lernprozess | Learning process | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.1071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362809