Predicting the Demand for New Products

In his Hot New Research Column, Paul Goodwin discusses three recent studies on the effectiveness of traditional tools for new product forecasting: consumer intentions surveys, S curves, and conjoint analysis of the basis of customer preferences. Copyright International Institute of Forecasters, 2008

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Year of publication:	2008
Authors:	Goodwin, Paul
Published in:	Foresight: The International Journal of Applied Forecasting. - International Institute of Forecasters - IIF. - 2008, 9, p. 8-10
Publisher:	International Institute of Forecasters - IIF

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005526907