Predicting the intention to use consumer-generated media for travel planning
Julian K. Ayeh; Norman Au; Rob Law
| Year of publication: |
2013
|
|---|---|
| Authors: | Ayeh, Julian K. ; Au, Norman ; Law, Rob |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 35.2013, p. 132-143
|
| Subject: | Internetnutzung | Internet usage | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Online-Recherche | Online search | Innovationsakzeptanz | Innovation adoption | Motivation | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009687035