Predicting the sequential behavior of mobile Internet users based on MSM model
Zhengren Li, Xiaohang Zhang, Yanyu Wang, Xin Su
| Year of publication: |
2020
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|---|---|
| Authors: | Li, Zhengren ; Zhang, Xiaohang ; Wang, Yanyu ; Su, Xin |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 6, p. 743-757
|
| Subject: | HMM | mobile Internet | multi-state Markov model | user behavior prediction | Internet | Markov-Kette | Markov chain | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Theorie | Theory | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319870161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309075