Predicting tourist loyalty to a small emerging destination : the importance of destination image
Binh Nghiem-Phu
| Year of publication: |
December 2017
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| Authors: | Nghiêm-Phú, Binh |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 9.2017, 2, p. 101-114
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| Subject: | destination image | tourist motivation | trip satisfaction | destination loyalty | emerging destination | Vietnam | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin | Viet Nam | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917600