Predicting which season ticket holders will renew oand which will not
Heath McDonald, Adam J. Karg and Civilai Leckie
| Year of publication: |
2014
|
|---|---|
| Authors: | McDonald, Heath ; Karg, Adam J. ; Leckie, Civilai |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 14.2014, 5, p. 503-520
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| Subject: | customer retention | purchase probability | season ticket holders | sport | fans | prediction | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Fußball | Football | Prognoseverfahren | Forecasting model | Sportmarketing | Sports marketing | Saisonale Schwankungen | Seasonal variations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010482285