Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
| Year of publication: |
2012
|
|---|---|
| Authors: | Yang, Hongwei Chris ; Liu, Hui ; Zhou, Liuning |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 1 (6.1.), p. 59-78
|