Prediction and profitability in market segmentation typing tools
Marco Vriens, Nathan Bosch, Chad Vidden, Jason Talwar
| Year of publication: |
2022
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|---|---|
| Authors: | Vriens, Marco ; Bosch, Nathan ; Vidden, Chad ; Talwar, Jason |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 4, p. 360-389
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| Subject: | Classification | Imbalance correction methods | Strategic market segmentation | Typing tools | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Theorie | Theory | Strategisches Management | Strategic management | Rentabilität | Profitability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00145-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463837