Prediction fan behavior through egocentric network analysis : examining season-ticket holder renewal
Matthew Katz, Bob Heere, E. Nicole Melton
| Year of publication: |
2020
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|---|---|
| Authors: | Katz, Matthew ; Heere, Bob ; Melton, E. Nicole |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 3, p. 217-228
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| Subject: | group marketing | network composition | network structure | network theory | repurchase intentions | sport consumer behavior | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Netzwerk | Network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2019-0018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293265