Prediction of consumer innovators : application of multiple discriminant analysis
Thomas S. Robertson and James N. Kennedy
| Year of publication: |
1968
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|---|---|
| Authors: | Robertson, Thomas S. ; Kennedy, James N. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 5.1968, 1, p. 64-69
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| Subject: | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002703812