Predictive analytics for customer repurchase : interdisciplinary integration of buy till you die modeling and machine learning
Ping Chou, Howard Hao-Chun Chuang, Yen-Chun Chou, Ting-Peng Liang
| Year of publication: |
2022
|
|---|---|
| Authors: | Chou, Ping ; Chuang, Howard Hao-Chun ; Chou, Yen-Chun ; Liang, Ting-Peng |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 296.2022, 2 (16.1.), p. 635-651
|
| Subject: | "Buy till You Die" | Analytics | Customer repurchase | Lasso | Machine Learning | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.04.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663380