Predictive Analytics in 'Unified Commerce' - A Brief Insight

Globally, "Retailing" has been always on a high-octane mode from the inception of Walmart in the 1960s to the launch Amazon in 90s. But, as we ushered into the digital landscape with new knowledge on customer data, pertaining to its behavior - the timeline of decision makings and executions has been drastically shortened. The arrival of "Unified Commerce", armed with "Predictive Analytics" support system is acting as a catalyst for the further growth of retail in multiple channels and formats. But, how it is going to work?

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Year of publication:	2018
Authors:	Guhathakurta, Rahul
Publisher:	[2018]: [S.l.] : SSRN
Subject:	Prognoseverfahren \| Forecasting model \| Data Mining \| Data mining \| Big Data \| Big data

Extent:	1 Online-Ressource (3 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: IndraStra Global, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 22, 2016 erstellt
Classification:	M15 - IT Management ; M31 - Marketing ; L81 - Retail and Wholesale Trade; Warehousing ; C44 - Statistical Decision Theory; Operations Research
Source:	ECONIS - Online Catalogue of the ZBW

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