Predictors and outcome of customer satisfaction : moderating effect of social trust
Sara Javed, Md. Salamun Rashidin, Wang Jian
| Year of publication: |
2021
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| Authors: | Javed, Sara ; Rashidin, Md. Salamun ; Wang, Jian |
| Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 48.2021, 1, p. 27-48
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| Subject: | Customer satisfaction | Brand loyalty | Social trust | Service quality | Fast food industry | Kundenzufriedenheit | Vertrauen | Confidence | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-020-00258-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584994