Predictors of audience interest in adopting digital television
David J. Atkin ...
| Year of publication: |
2003
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|---|---|
| Authors: | Atkin, David J. ; Neuendorf, Kim ; Jeffres, Leo W. ; Skalski, Paul |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 16.2003, 3, p. 159-173
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| Subject: | Digitaler Rundfunk | Digital broadcast | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001777507