Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Muhammad Abid Saleem and Sadaf Zahra, Rashid Ahmad and Hina Ismail
| Year of publication: |
2016
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|---|---|
| Authors: | Saleem, Muhammad Abid ; Zahra, Sadaf ; Ismail, Hina |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 3, p. 411-430
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| Subject: | Service quality | Marketing intelligence | Customer satisfaction | Services marketing | Customer loyalty | SEM analysis | Dienstleistungsqualität | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Bank | Dienstleistungsmarketing | Pakistan | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Bankmarketing | Bank marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-12-2014-0172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593803