Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Year of publication: |
2016
|
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Authors: | Saleem, Muhammad Abid ; Zahra, Sadaf ; Ismail, Hina |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 3, p. 411-430
|
Subject: | Service quality | Marketing intelligence | Customer satisfaction | Services marketing | Customer loyalty | SEM analysis | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Dienstleistungsqualität | Pakistan | Bank | Indien | India | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Privatkundengeschäft | Personal banking |
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