Preeminence and Credibility of Online Advertisements – A Behavioural Analysis of Young Internet Users

Digital and technological advancements have enabled online advertisements penetrating into most of internet users’ day-to-day life and this has led internet users, particularly, young people to spend more time on it. The internet enables the users being attracted towards and engages in accessing online advertisements. Amongst several media available for business advertisements, for example from print to electronic media advertising through internet or through World Wide Web has emerged as a popular medium and online advertising is a key element of digital marketing around the world