Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory
| Year of publication: |
2007
|
|---|---|
| Authors: | Mukherjee, Avinandan ; Balmer, John |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232x. - Vol. 37.2007, 4, p. 3-19
|