Preferences and willingness to pay for yogurt product attributes among urban consumers in Kenya
Josiah M. Ateka, Robert Mbeche, Forah Obebo, and Daniel Sila
| Year of publication: |
2022
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|---|---|
| Authors: | Ateka, Josiah M. ; Mbeche, Robert ; Obebo, Forah ; Sila, Daniel |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 34.2022, 4, p. 410-432
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| Subject: | Consumer preferences | nutrition | ordered probit | willingness to accept | yogurt | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Kenia | Kenya | Präferenztheorie | Theory of preferences | Konsumentenpräferenzen | Ernährung | Nutrition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2021.1902449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417316