//-->
The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations.
Schoemaker, Paul J H, (1982)
Determinants of Risk-Taking: Behavioral and Economic Views.
Schoemaker, Paul J H, (1993)
CORPORATE IMAGE - Taboo Scenarios: How To Think about the Unthinkable
Schoemaker, Paul J H, (2012)