Preferential Hiring : A Managerial Viewpoint

Explores managerial professionals′ views on gender‐based preferential hiring versus merit selection, and examines whether their views are affected by different information frames presented to them. Results show that, although the managers sampled in the study opposed preferential hiring in general, they valued a number of the consequences of preferential hiring. Information frame had no effect on male manager′s views. However, female managers were significantly persuaded by information emphasizing advantages of gender‐based hiring.