Preisfairness als Schlüssel zur Kundenzufriedenheit
Andreas Herrmann; Frank Huber; Martin Wricke; Christian Purucker
| Year of publication: |
2012
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|---|---|
| Authors: | Herrmann, Andreas ; Huber, Frank ; Wricke, Martin ; Purucker, Christian |
| Published in: |
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-2911-5. - 2012, p. 299-323
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| Subject: | Kundenzufriedenheit | Customer satisfaction | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009316694