| Extent: | 517 Seiten Diagramme 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 481-509 |
| ISBN: | 3-17-016670-0 ; 978-3-17-016670-7 |
| Classification: | Marketing ; Betriebswirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001481542