| Extent: | X, 372 S. graph. Darst. 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 343 - 361 Kt. : EUR 24.90 |
| ISBN: | 978-3-8252-2643-5 ; 3-8282-0300-0 ; 3-8252-2643-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002493722