Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Veronika Alexander, Sophie Tripp, and Paul J. Zak
| Year of publication: |
2015
|
|---|---|
| Authors: | Alexander, Veronika ; Tripp, Sophie ; Zak, Paul J. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 9, p. 977-986
|
| Subject: | Online-Handel | Online retailing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Biologische Daten | Biological data | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011340186