Preliminary Evidence on the Structure and Determinants of Global Corporate Reputations

Drawing on the Fortune Global Reputation Survey in 1997, we re-examine some of the key findings of earlier researchers who have used the domestic Fortune Reputation Surveys to test the universality of these findings. We find that the global results are very similar to the domestic results in terms of (a) the correlations and factor loadings of reputational attributes, (b) the determinants of reputation. We also explore industry and country effects and find weak evidence that reputations are positively correlated with future corporate financial performance.

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Year of publication:	2000-06-01
Authors:	Cordeiro, James J. ; Schwalbach, Joachim
Publisher:	Institut für Management <Berlin, Humboldt-Universität>
Subject:	Prestige \| reputation \| Unternehmenserfolg \| Evaluation \| evaluation

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Extent:	83968 bytes 30 p. application/pdf
Series:	Humboldt-Universität zu Berlin - Institut für Management - Publikationen Humboldt-Universität zu Berlin - Institut für Management - Forschungsberichte ; 2000, 4
Type of publication:	Book / Working Paper
Language:	English
Classification:	Business administration. General ; Corporate communication and information exchange (see Data processing systems) ; Individual Working Papers, Preprints ; Global Resources
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005841048