Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Michael Rodriguez (Skema Business School, North Carolina State University Campus, Raleigh, North Carolina, USA), Earl D. Honeycutt (Department of Marketing, Elon University, Elon, North Carolina, USA), Charles Ragland (Department of Marketing, University of Toledo, Toledo, Ohio, USA)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Rodriguez, Michael ; Honeycutt, Earl D. ; Ragland, Charles |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 4, p. 257-268
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| Subject: | industrial marketing | business marketing | entertainment | sales management | sales education | sales training | internal bonding | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Marketing | Berufsbildung | Vocational training | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2015.1115700 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432738