Premiumization as a profit growth strategy : a framework of strategic options
Anna-Karina Schmitz, Prof. Dr. Martin Fassnacht
| Year of publication: |
2020
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|---|---|
| Authors: | Schmitz, Anna-Karina ; Faßnacht, Martin |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 37.2020, 3, p. 60-68
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| Subject: | Strategisches Management | Strategic management | Gewinn | Profit | Unternehmenswachstum | Firm growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303236