Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Jon D. Reast; Adam Lindgreen; Dayananda Palihawadana; Graham Spickett-Jones; Bradley R. Barnes
| Year of publication: |
2011
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|---|---|
| Authors: | Reast, Jon D. ; Lindgreen, Adam ; Palihawadana, Dayananda ; Spickett-Jones, Graham ; Barnes, Bradley R. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 3/4, p. 336-360
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| Subject: | Direktmarketing | Direct marketing | Arzneimittel | Pharmaceuticals | Ärzte | Physicians | Betriebliche Wertschöpfung | Value creation | Griechenland | Greece | Vereinigte Arabische Emirate | United Arab Emirates | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008990560