Presenting the POWER Framework of Conducting Literature Review

To overcome and solve the problems of all the research community, in this chapter we offer everyone to focus on the Planning, Operationalizing, Writing, Embedding, and Reflecting (POWER) framework of conducting literature review. The framework guides the scholarly community on how to create and evaluate literature review papers to overcome the merit dilemma on the contribution made by review papers. With the sole focus toward review of literature, we are pleased to present “Review of Management Literature (RoML)” and introducing the first volume. This chapter and volume answers the present tensions accruing in the existing literature as well as present strategies on bridging the gaps. The chapters included in the first volume belong to emerging research areas such as marketing, human resources, international businesses, supply chain management, artificial neural network, luxury consumption, financial technology (FINTECH), mergers and acquisition, social media platforms like Instagram, cultural diversity, services, sustainability, quality 4.0, entrepreneurial ecosystem, and dividend decisions. The first volume is going to be useful to scholars in exploring future research areas across business management disciplines.