Preserving intellectual property rights : managerial insight into the escalating counterfeit market quandary
Peggy E. Chaudhry ; Alan Zimmerman; Jonathan R. Peters; Victor V. Cordell
| Year of publication: |
2009
|
|---|---|
| Authors: | Chaudhry, Peggy E. ; Zimmerman, Alan S. ; Peters, Jonathan R. ; Cordell, Victor V. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 1, p. 57-66
|
| Subject: | Risikomanagement | Risk management | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Immaterialgüterrechte | Intellectual property rights | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859109