Preserving intellectual property rights: Managerial insight into the escalating counterfeit market quandary
| Year of publication: |
2009
|
|---|---|
| Authors: | Chaudhry, Peggy E. ; Zimmerman, Alan ; Peters, Jonathan R. ; Cordell, Victor V. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 52.2009, 1, p. 57-66
|
| Publisher: |
Elsevier |
| Keywords: | Counterfeit trade Counterfeit goods Anti-counterfeiting strategy Intellectual property rights Anti-counterfeiting tactics |