Pressing the play button : what drives the intention to play social mobile games?
Zeynep Erturkoglu; Jing Zhang; En Mao
| Year of publication: |
2015
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|---|---|
| Authors: | Erturkoglu, Zeynep ; Zhang, Jing ; Mao, En |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 11.2015, 3, p. 54-71
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| Subject: | Behavioral Intention | Entertainment | Game Popularity | Pass Time | Social Interaction | SocialMobile Games | Trust | Usability | Uses and Gratifications Theory | Word-of-Mouth | Soziale Beziehungen | Social relations | Spieltheorie | Game theory | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Vertrauen | Confidence | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011306284