Pretesting advertising
by Deane Wolfe; James K. Brown; Stephen H. Greenberg. G. Clark Thompson
| Year of publication: |
1963
|
|---|---|
| Authors: | Wolfe, Deane ; Brown, James K. ; Greenberg, Stephen H. |
| Other Persons: | Clark Thompson, G. (contributor) |
| Publisher: |
New York |
| Subject: | Marktwerbung | Vereinigte Staaten |
| Extent: | 212 S 4° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003209270