Prevailing challenges in rural food SMEs in Finland : the promise of a relationship marketing approach
Leena Viitaharju
| Year of publication: |
2008
|
|---|---|
| Authors: | Viitaharju, Leena |
| Published in: |
Liiketaloudellinen aikakauskirja. - Helsinki, ISSN 0024-3469, ZDB-ID 410450-X. - Vol. 57.2008, 4, p. 401-425
|
| Subject: | Beziehungsmarketing | Relationship marketing | Ernährungsindustrie | Food industry | KMU | SME | Ländlicher Raum | Rural area | Delphi-Methode | Delphi technique | Finnland | Finland |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003834210