Price and advertising signals of product quality
Paul Milgrom ; John Roberts
| Year of publication: |
1986
|
|---|---|
| Authors: | Milgrom, Paul |
| Other Persons: | Roberts, John M. (contributor) |
| Published in: |
Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 94.1986, 4, p. 796-821
|
| Subject: | Werbung | Advertising | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001012536