Price-Based Global Market Segmentation for Services
| Year of publication: |
2003
|
|---|---|
| Authors: | Bolton, Ruth N. ; Myers, Matthew B. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 3, p. 108-128
|