Price control and advertising in franchising chains
Year of publication: |
2015
|
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Authors: | Ater, Itai ; Rigbi, Oren |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 36.2015, 1, p. 148-158
|
Subject: | franchising | pricing | agency theory | advertising | opportunistic behavior | Prinzipal-Agent-Theorie | Agency theory | Franchising | Werbung | Advertising | Preisregulierung | Price regulation | Preismanagement | Pricing strategy |
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