Price control and advertising in franchising chains
Itai Ater and Oren Rigbi
| Year of publication: |
2015
|
|---|---|
| Authors: | Ater, Itai ; Rigbi, Oren |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 36.2015, 1, p. 148-158
|
| Subject: | franchising | pricing | agency theory | advertising | opportunistic behavior | Franchising | Prinzipal-Agent-Theorie | Agency theory | Werbung | Advertising | Preisregulierung | Price regulation | Theorie | Theory | Preismanagement | Pricing strategy | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010500780