Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Kalender Ozcan Atilgan, Ali Kara
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Atilgan, Kalender Ozcan ; Kara, Ali |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 24.2015, 4, p. 201-223
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| Subject: | Price discount depth | hedonic and utilitarian services | congruity theory | Turkey | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Türkei | Niedrigpreisstrategie | Low-cost strategy | Utilitarismus | Utilitarianism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011428048