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Why Do Hot Dogs Come in Packs of 10 and Buns in 8s or 12s? A Demand-Side Investigation.
Gerstner, Eitan, (1987)
A Theory of Channel Price Promotions.
Gerstner, Eitan, (1991)
Applying Lean Six Sigma within the university: opportunities for process improvement and cultural change
Hess, James D, (2015)