Price discrimination through online couponing: Impact on likelihood of purchase and profitability
| Year of publication: |
2006
|
|---|---|
| Authors: | Shor, Mikhael ; Oliver, Richard L. |
| Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 27.2006, 3, p. 423-440
|
| Publisher: |
Elsevier |