Price formats for branded components in industrial markets : an integration of transaction cost economics and the resource-based view
Desmond Lo (Ho-Fu); Kellilynn M. Frias; Mrinal Ghosh
| Year of publication: |
2012
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|---|---|
| Authors: | Lo, Desmond ; Frias, Kellilynn M. ; Ghosh, Mrinal K. |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 23.2012, 5, p. 1282-1297
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| Subject: | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management | Automobilzulieferindustrie | Automotive supplier industry | Markenartikel | Brand | Preismanagement | Pricing strategy | Ressourcenorientierter Ansatz | Resource-based view | Capability-Ansatz | Capability approach | Transaktionskosten | Transaction costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009657457